Let’s talk about the 7 mistakes to avoid on the home page of your website.
The home page is the first page that people see when they enter your website. It is also the first page that Google sees when it launches a search, and therefore, the one that will attract the most visits from organic traffic. Whether this page is well designed or not will determine many things, for example, the number of clients you get, the time spent on the web, or the bounce rate. Think of how many times you have entered a website and left as soon as you saw the home page, surely many. And since you don’t want that to happen with your website, you should try to avoid certain errors that are repeated quite often.
Some of the points may seem obvious to you, but you cannot imagine the websites that I find that have the complete list. They seem like a walking fair with all those effects, banners, and pop-ups, but we go for parts that I don’t want to spoil you 😉 Let’s see the 7 mistakes to avoid on the home page of your website.
1. Poorly structured menu
The navigation menu is a very important element and you must take care of it so that it is well structured. The visitor must know at all times what page they are on, to achieve this you can do something as simple as highlighting the text of the active tab.
Also, it is better not to recharge it too much. The more links and dropdown sub-items you have, the more difficult it is to find your way around. Include only links to the most important sections and dispense with dropdowns whenever you can. We browse with a thousand tabs open and we want to see the information we are looking for on a website in the first second. That is why you must make it easy for your visitors so that they do not despair by opening tabs and leaving.
2. Ads everywhere
I personally don’t like ads on professional websites at all, it seems to me that they detract a lot of credibility from your work and content. Attention, you have to know how to differentiate between a blog that does not sell anything and that lives on the income from advertising and a professional website that offers services.
If you are in the second case, you should not have any advertising. It is horrible to enter a website and that as soon as you arrive they want to sell you a book, a subscription and I don’t know how many courses. If they also plant 3 advertising banners in the foreground, I don’t think it will take you half a second to get out of there. Avoid flashy pop-ups and banners whenever you can, your visitors will appreciate it.
3. Music in auto-play
Few things bother me more than a website with music. You are so calmly on your sofa surfing the internet with Spotify on and, suddenly, something disturbs your peace, horrible music that you don’t know why it is there and that does not contribute anything. Obviously, their goal is to get your attention but most of the time they tend to achieve the opposite effect.
In fact, Google Chrome has activated a new measure that blocks videos that play automatically, just like mobile phones. They may soon penalize the websites that carry out these practices, so you know, no videos (with sound) or music in auto-play.
4. Huge slider
The fashion of putting a giant slider at the head of the home-plate has never appealed to me, I admit it. Honestly, it seems like a terrible idea, since it occupies the most important space on your website without giving specific information. People tend to ignore them, the brain is trained to automatically fixate on static elements.
And in addition, it increases the loading time of the web, which is very bad at the SEO level since speed is valued better and better. As if all that weren’t enough, on mobile they look terrible or they don’t reproduce directly, we’re going to be a bargain.
5. Too much text
Personally, I am very lazy about the websites that Don Quixote releases as soon as I arrive. On a sales page I can understand it but on the home page not please. Very long texts are not recommended at the beginning. And there is nothing that demoralizes a new visitor more than finding a huge text on the first page.
Keep a simple structure with a small explanatory text about what you do, if people want to know more about you they will already browse the web to discover your services, courses … etc.
6. Without a clear objective
When you think about the design of your home page, you should be very clear about what goal you hope to achieve with it. You might want to increase your subscriber list, get more clients, or promote a new course. The possibilities are endless and depending on the type of business you have and the point where you are, you will be more interested in one thing or another. But what cannot be is that you want it all.
Your home page should function as a funnel that directs visitors to content that you have previously selected based on your interests. Remember this because it is a basic thing that most people do not take into account.
The Footer is not just another menu and it is not the place where we put everything that is left over. It is the element that closes the page and therefore the last thing you see. If we put links in it, they must be to pages without much importance and we should never reload them.
And here is the list of 7 mistakes to avoid on the home page of your website. I hope today’s article helps you improve your home page and increase your conversions 😉 contact me if you need help with your web design.